Iconic Flat Iron - The Gooderham Legacy

Iconic Flat Iron - The Gooderham Legacy

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$45.00 CAD
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$45.00 CAD
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⚬ Description ⚬

This is an archival print of the original collage. Fits standard 11” x 14” frame.
The original piece was cut and pasted by hand from collection of used and vintage books.

This collage was born shortly after Selina came across a flyer which has an image of her favourite Toronto building, the Gooderham building. It was created to recognize the historical significance of the Gooderham family and its impact in Toronto.

Gooderham’s family was first emigrated from England to Canada back in 18th century. Soon after they moved to Canada, the family joined Worts’s family to build a wind-powered flour-mill and started a milling business (hence, the wind mill on the right of this collage). The windmill was located in distillery district and the office in the flat iron building oversaw the wind mill (hence, the placement of windmill is parallel to the office building image).

Gooderham’s rapid rise was partly the result of decision to spurn the family’s distilling business. They added a distillery to make efficient use of surplus and second-grade grain. Later on, the family is also heavily involved in railroad, insurance and finance industries. The direction of the leaves symbolizes the business move of “branching off” and its participation in various industries.

Two of the main family members that contributed to the family success are both yachtsman, and therefore, you can see the beautiful yacht on the left of this collage. 

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-Printed on heavy textured paper for rich details and vivid colour reproduction.
-Used highly pigmented archival inks for quality and clarity
-Can fit in standard-size frame, which can be found easily both locally and online.
-Each print is hand-signed by me on the front.
-The frame is shown for demonstration purposes only and is not included.