Flat Iron: The Gooderham Legacy

Flat Iron: The Gooderham Legacy

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⚬ Description ⚬

This is an archival print of the original collage. Fits standard 11” x 14” frame.
The original piece was cut and pasted by hand from collection of used and vintage books.

The Gooderham Building, also known as the Flat Iron Building, and is probably my favourite building in Toronto. The history of it makes the building even more charming.

In 18th century, the building was built for the Gooderham family to recognize their success.
Gooderham’s family was first emigrated from England to Canada back in 18th century.

Soon after they moved to Canada, the family joined Worts’s family to build a wind-powered flour-mill and started a milling business (see the wind mill on the right of the collage). The windmill was located in distillery district and the office in the flat iron building oversaw the wind mill (that’s the reason why I located the windmill close to the office building).

Gooderham’s rapid rise was partly the result of decision to spurn the family’s distilling business. They added a distillery to make efficient use of surplus and second-grade grain!

Later on, the family is also heavily involved in railroad, insurance and finance industries. The direction of the leaves symbolizes the business move of “branching off” and participated in different industries.

Two of the main family members that contributed to the family success are both yachtsman, and therefore, you can see the beautiful yacht on the left of the collage art.
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-Printed on heavy textured paper for rich details and vivid colour reproduction.
-Used highly pigmented archival inks for quality and clarity
-Can fit in standard-size frame, which can be found easily both locally and online.
-Each print is hand-signed by me on the front.
-The frame is shown for demonstration purposes only and is not included.